MOTTAINAI TOPICS

“MOTTAINAI”, the keyword for 21 century disseminated from Japan to the world

2009.03.02Topics

　“MOTTAINAI”, the keyword for 21 century disseminated from Japan to the world, has been finally introduced in Arabic-speaking countries. “The Al Wasat” is the daily newspaper circulated in Bahrain, which introduce “MOTTAINAI” to their subscribers on February 15th edition. Bahrain is the 8th country or area where the “MOTTAINAI” has been come up by media.

Dr. Majeed Jassim, the associate professor of the Bahrain University, gives an explanation about MOTTAINAI. “It is consist of the Japanese term MOTTAI and NAI. MOTTAI expresses the essence of things, meanwhile NAI expresses negation”. He continues, “MOTTAINAI became getting attention from the world”.

Dr. Jassim mentioned Japanese practice related MOTTAINAI. “Japanese have been learning this spirit again and again whenever they had foods or drinks. someone told me that some parents don’t allow children to go to bed until they finish their meals”. In addition, “The big Japanese companies contributed and supported the global widespread and understand of the word “Mottainai”, and the activities concentrated on education specially in kindergarten and school levels and municipality campaigns in the local arena”. He concluded, “The Islamic religion warned us of showing excess behaviour in society and there are lots of Koranic verses and prophets words that direct us in this path of conservation. Thus, there are lots of rules from Islamic culture and way of life that we can use to save water, energy, and teach good environmental manners for future generations”.

The Inquiries from overseas to MOTTAINAI Campaign are obviously increasing after the world financial crisis. They are accounted for by the desires towards learning the environmental technology as a growing industry in the future or the spirituality forgotten by the finance capitalism.

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The URl of the website “Al Wasat” is　 http://www.alwasatnews.com/main.aspex/


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