2012.05.14

MOTTAINAI SELECT website

ITOCHU Corporation and ITOCHU Electronics Corporation announced that they would be joining forces with JCB Co. Ltd. to launch the MOTTAINAI Gift Card, a server-based gift card aimed at expanding ITOCHU’s MOTTAINAI Campaign. The first batch of cards will be available from Wednesday April 18, 2012, in the form of MOTTAINAI Reconstruction Assistance Shopping Coupons and MOTTAINAI Eco Shopping Coupons, aimed at assisting with reconstruction following the Great East Japan Earthquake.

2012.05.08Topics

MOTTAINAI Campaign office　just launched the sales of the new product "MOTTAINAI Tamago（chicken eggs）" . The packages containing eggs are made of the mold packs of the recycling material, newspapers or cardboards. Eggs are safe and secure, fresh and tasty ones produced by ITOCHU FEED MILLS co, ltd. They have two different types of eggs, white and red. The price of one package of the MOTTAINAI Akatamago（Red eggs） is 248 yen（including tax）．MOTTAINAI Shirotamago（White eggs） is 238 yen. The sales started in the supermarket of the Kyushu area in mid-April and will expand the market to the whole country.

2012.04.19

Children who are trying their hand at making furoshiki wrapping cloths

April 3rd was opening day for the MOTTAINAI Campaign-themed Eco Shop pavilion in KidZania Tokyo (Koto-ku, Tokyo)—an interactive edutainment center where kids can role-play various adult jobs. Sponsored and exhibited by ITOCHU Corporation, the pavilion features environmentally-themed activities such as making furoshiki wrapping cloth, reusable shopping bags, and chopsticks with eco-friendly materials.

2012.04.11Topics

TOKYO FM, a radio station in Japan will be holding a concert on Earth Day, April 22(Sun). The message that TOKYO FM is sending in this live is “Earth Conscious 〜We Love Music, We Love the Earth〜” We, as a media, emphasize the importance of earth, life, nature. Furthermore, with the cooperation of the United Nations, this time especially collaborating with “Friends of the United Nation Asia-Pacific” we will be looking into not just local but global peace through music.

2009.03.02Topics

　“MOTTAINAI”, the keyword for 21 century disseminated from Japan to the world, has been finally introduced in Arabic-speaking countries. “The Al Wasat” is the daily newspaper circulated in Bahrain, which introduce “MOTTAINAI” to their subscribers on February 15th edition. Bahrain is the 8th country or area where the “MOTTAINAI” has been come up by media.

2008.07.01Topics

The 2nd National Convention on MOTTAINAI was held in Utsunomiya on
June 2-3.
Report by Organizer is HERE⇒⇒File Download

2008.02.25Topics

--Elementary school children in Japan and France exchanged opinions on “3Rs.”--

Children from Strasbourg, France, and children from Itakura-cho, Gumma pref., exchanged opinions on “MOTTAINAI” over internet TV phone on February 1. The city of Strasbourg is the heart of European Union and well known as an environmentally advanced city.

A girl in Saint Jean asked about the difference between Japan and France.

2008.02.25Topics

--A visit for the media exchange project between Japan and Korea--

The four reporters of Korean newspapers visited Tokyo branch office of Mainichi newspaper and covered “Mt. Fuji the Renaissance Campaign” that Mainichi newspaper has projected, on February 13th. They visited there with the intention of practicing the project of exchange reporters between Korea and Japan sponsored by Ministry of Foreign Affairs. They have covered the subjects regarding environment issues or space development each place until 16th.

４reporters hearing interestedly about The Campaign of Mt. Fuji and MOTTAINAI

2008.02.15MOTTAINAI PRODUCT

40 ?50 tons of used dishes, collected from all over the country, make up 20 % of the products - - -production area of pottery in Gifu and Aichi

Mottainai Mugs’ Sets are to be launched in Tono district where is located in Aichi and Gifu and famous for No. 1 production area of pottery in Japan.

2008.02.15Kenya

(Villagers showing around the burned-out church in rift valley state, Kenya)

President Mwai Kibaki and Mr. Raila Odinga, the opposition leader of “Orange Democratic Movement (ODM)”, who were conflicting recently over the Kenyan presidential election, have held direct talks in the capital city Nairobi and agreed to end the violence.

2008.02.05Furoshiki

It is Furoshiki that we can carry anything with by wrapping and use for a long time. People appreciate that Furoshiki is better than bags made of papers or plastic in Japan, because it is very environmental not for wasting natural resources and increasing rubbish.

2008.02.05Book

MOTTAINAI Campaign and a popular children's book called "MOTTAINAI Grandma" was introduced on the NPR (National Public Radio) on October 8th.

• MOTTAINAI TOPICS TOP
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• Book
• Furoshiki
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• MOTTAINAI PRODUCT
• Topics

• MOTTAINAI Gift Card
• MOTTAINAI Egg on sale!
• MOTTAINAI Environmental Pavilion Opens in KidZania
• “Global Peace with Music 2012”〜For Wangari Muta Maathai〜
• “MOTTAINAI”, the keyword for 21 century disseminated from Japan to the world
• The 2nd National Convention on MOTTAINAI
• We talked directly to school students in France!!
• ４Korean reporters met Mt. Fuji the Renaissance Campaign
• Mugs made from used dishes and bowls
• Voices from Kenya