Who we are

MOTTAINAI Campaign was set into motion by Prof. Wangari Maathai.
When she came to Japan at the invitation of The Mainichi Newspapers February 2005, she met up with Japanese tongue "MOTTAINAI" in an interview with Mr. Yoshinori Kando, the former chief editor of The Mainichi Newspaper.She had sympathy deeply for it, and propounded to spread MOTTAINAI around the world as a common keyword for conserving environment.She has been speaking about the concept in Africa, Asia, Europe and the United States, for example at the commission on the Status of Women March 2005.The Mainichi newspapers and Japanese business firm "ITOCHU Corporation",
that give them approval to MOTTAINAI Campaign, make an ally to shape sustainable and cyclical society on a global scale by promoting making the most of limited resources and using them as efficiently as possible: as represented by the "3Rs": to reduce waste, reuse finite resources, and recycle what we can.READ MORE

what we do

Simply stated: We are in the business of delivering world peace through environment conservation.
Using MOTTAINAI as a keyword, we want to pass on the beauty of our earth to future generations. Prof. Maathai told us that we are merely borrowing the earth from future generations and that it is adults' responsibility to make sure we hand over to them a beautiful world. Personally, we believe that Japan, as the only country to have undergone a nuclear attack, and its people can use MOTTAINAI as an expression of their remorse and hopes for the future. By that, we mean that we should make an anti-war pledge to rid the world of war, the biggest example of MOTTAINAI because it is a waste of valuable resources.READ MORE

Who we are

The MOTTAINAI Campaign is striving for world peace through environmental conservation, effective use of limited resources and efforts to prevent global warming.
Prof. Maathai is the honorary chair of the MOTTAINAI Campaign.The campaign office is located in the Tokyo headquarter of The Mainichi Newspapers.We are working with local communities, government agencies,partner NGOs, and key businesses to implement environmental conservation and peace.READ MORE


  • MOTTAINAI official website is available in English on December 1.
    MOTTAINAI official website is available in English on December 1. We transmit MOTTAINAI information which includes Japanese lifestyle and wisdom placing importance on things with Prof. Wangari Maathai, winner of Nobel Prize 2004.
  • The first recruitment for non-free volunteer with MOTTAINAI were closed.
    We closed of the recruitment for non-free volunteer with MOTTAINAI on December 31st successfully.
    We will start the action of team MOTTAINAI on the begining of the year 2008.
    Please look forward to our advanced challenge!


The first Disco Veggie in Japan collaborated with MOTTAINAI Campaign

Slow Food Youth Network Tokyo launched the first Disco Veggie in Japan on Monday, July 21, 2014 at Koenji (Koenji Station, North Exit), from 3:00 p.m. to 5:00 p.m. More than 130 kilograms of food that would have otherwise been wasted were rescued, prepared and shared among about 300 participants.

Over 40 volunteers and members of the public came together to wash,peel, chop and cook fresh but unwanted fruit and vegetables that would otherwise have beendiscarded: blemished broccoli, supersized zucchini, excess onions, peppers, celery, cucumbers,mushrooms and other top quality produce coming from local farmers. The meal was prepared and distributed for free at the sound of music provided by DJs, encouraging a dance celebration while the community worked to organize tasting activities and groceries giveaways.

The event partners and supporters included UnitedShotengai Association of Koenji, Suginami Ward,Second Harvest Japan, JA Nagano Yatsugatake, JA Nakano-shi, JA Shinshu Suwa, JA Sakuasama,No-FoodLoss Project by the Ministry of Agriculture,Forestry and Fisheries, Slow Food Suginami Tokyo and MOTTAINAI Campaign Office.

Disco Veggie is part of the Disco Soup international grassroots movement that raises awareness on food waste and works to °»fill bellies not bins°…. The goal of the event is to illustrate the unimaginable quantity of food that goes to waste every day and empower the public to recognize positive solutions to the global issue. The anti-food waste phenomenon started in Germany, followed by a mass scale Disco Soup staged in Paris in October 2012. Events have since been held internationally in Holland, Belgium, Canada, Colombia and South Korea, serving thousands of meals to the sound of disco music.

Slow Food Youth Network Tokyo is the youth group of Slow Food Japan, the Japanese chapterof Slow Food, a non-profit, member--°ĺsupported organization founded in 1989 to counteract the culture of fast food. Slow Food Youth Network Tokyo seeks to connect to the other SFYN groups globally and help moving the local culture away from the destructive effects of an industrial food system and towards the cultural, social and economic benefits of a sustainable food system.

Disco Veggie was the very first Japanese event of its kind, but it is not intended to be the last and o ther international initiatives are willing to collaborate. Feeding the 5000, a campaign aiming to empower and inspire the global community to enact positive solutions to food waste, and SAVE FOOD, FAO°«s Global Initiative on food loss and waste reduction, will in fact work towards the same objective as the Slow Food Youth Network Tokyo in Japan.


(Reported by Slow Food Youth Network Tokyo)


Ms. Mathai visited Japan in February

Ms.Wanjira Mathai, who is the daughter of Nobel laureate Prof. Wangari Maathai visited Japan late in February.

She had been working as an executive in charge of the international section of the Green Belt Movement (GBM). After her mother's death, she exerted herself for the financial affairs, organizational reform, etc. of GBM, and was elected as the chair of GBM board of directors this January.


READ MORE (2014.03.27)


Contact point for donations toward the Green Belt Movement

MOTTAINAI Campaign office is now promoting the fund-raising for aiding the afforestation activities by the Green Belt Movement which Nobel Peace Prize Laureate, Prof. Wangari Maathai founded.
A fund-raising contact point becomes the Mainichi Newspapers.

MOTTAINAI Campaign office
ITOCHU Corporation

Japanese   English